Equity Partners
Co-investment alongside a principal who has been developing and operating hotels since 1997.

Urban Hotel Capital's active pipeline includes a ground-up Hilton Garden Inn in Jamaica, Queens — 221 keys, 26 stories, franchise executed, entitlements complete, ICIP abatement and Qualified Opportunity Zone designation in place — and a second development-stage extended-stay site in Yaphank, New York with site control secured and municipal approvals in process.

A separate acquisition program targets upper-midscale hotels along the Eastern Seaboard that are in CMBS distress, under-capitalized, or in need of operational repositioning. That program is not a fund offering. It operates asset by asset, and equity is sought on a deal-specific basis alongside the principal's own capital.

30 years of continuous hotel development and management — same principal from first ground-up development in 1998 through active pipeline today
Franchise approvals across four major brands — Marriott, Hilton, IHG, Wyndham — earned through completed projects, not introduced at the table
In-house management through Azure Hotel Management — the operating company and the investment principal are the same entity
Track record of completed dispositions — Holiday Inn Plainview acquired 2009 at $6M, final exit 2024 at $21M+
Lenders
A borrower with franchise approvals in hand, entitlements complete, and a history of closing and repaying construction debt.

The Jamaica Queens Hilton Garden Inn project arrives at the lending conversation with the documentation that typically takes years to assemble already in place: a 20-year Hilton Garden Inn franchise agreement ratified by Hilton Corporate, DOB-approved construction plans, a 25-year ICIP tax abatement, Qualified Opportunity Zone designation, completed site work, and a pre-construction agreement with an experienced construction manager.

Azure Hotel Management — the in-house operating company with 30 years of franchised hotel operations — is the designated property manager from certificate of occupancy. The operating pro forma was prepared by the same entity that will execute it. There is no third-party management company to be negotiated after closing.

Prior construction loans closed and repaid — M&T Bank renovation financing on Holiday Inn Plainview; ICB of New York and GE Capital on Wingate by Wyndham
$12.6M CMBS placed in 2013 on stabilized Holiday Inn Plainview cash flow — lender reporting, covenant compliance, and debt service maintained through the hold period
Single reporting chain — Azure's operating reports feed lender compliance packages directly, without translation between a separate management company and ownership entity
Transit-oriented location — 93-43 Sutphin Boulevard, directly across from the JFK AirTrain / Jamaica Station Transit Center, in a $2.5B redevelopment corridor
Current Opportunities

Two active lines of capital activity — one development, one acquisition program.

Ground-Up Development
Hilton Garden Inn — Jamaica AirTrain
93-43 Sutphin Boulevard · Jamaica, Queens, New York
A 221-key, 26-story select-service hotel at the JFK AirTrain and LIRR Jamaica Station Transit Center — the closest major branded hotel to JFK by public transit. The project was awarded to the borrower entity through a competitive RFP process administered by the Greater Jamaica Development Corporation, MTA, and LIRR in 2015. All entitlements are in place. Capital stack is in assembly.
Keys / Stories221 keys · 26 stories
FranchiseHilton Garden Inn — executed, ratified by Hilton Corporate
Tax Abatement25-year ICIP
DesignationQualified Opportunity Zone
EntitlementsBuilding permit issued · Site work complete
Construction MgmtPre-construction agreement in place
Capital StatusStack in assembly — equity and senior debt
ManagementAzure Hotel Management from CO
Distressed Acquisition Program
Upper-Midscale Hotel Acquisitions
Eastern Seaboard — CMBS-distressed and under-capitalized assets
A private acquisition program targeting boutique, select-service, and extended-stay hotels in the 50–200 key range along the Eastern Seaboard that are in CMBS maturity distress, operating under-capitalized, or in need of significant renovation and re-flagging. The strategy is to acquire at a discount to replacement cost, inject capital for mandatory PIPs and operational repositioning, and stabilize under a major brand franchise. One asset is currently under signed letter of intent.
Target Asset SizeBoutique, select-service & extended-stay · 50–200 keys
GeographyEastern Seaboard — coastal and corridor markets
Acquisition ThesisCMBS distress · under-capitalization · re-flagging
BrandsMarriott · Hilton · IHG · Wyndham
Current PipelineOne asset under signed LOI · additional targets identified
Capital SoughtDeal-specific equity and bridge capital
StructureAsset-by-asset · principal co-invests in each deal
ManagementAzure Hotel Management at each acquisition
What Urban Hotel Capital Looks For

Four things that make a capital relationship work on transactions like these.

Hotel development and distressed acquisitions move on their own timelines — franchise approvals, municipal entitlements, CMBS workout negotiations, and construction draw schedules do not wait for capital that needs to re-underwrite from scratch at each decision point. The capital relationships that have worked over 30 years share four characteristics.

These are not requirements presented to filter out interest. They are an honest description of what the transactions actually need in a capital partner, offered so that the right conversations happen sooner.

1
A 3–5 year investment horizon

Ground-up hotel development takes time to build, stabilize, and position for refinance or disposition. Distressed acquisitions require a PIP cycle and operating ramp before the asset reflects its repositioned value. Capital with a short horizon creates pressure at the wrong points in the project lifecycle.

2
Familiarity with hotel development or distressed real estate

PIPs, franchise approvals, RevPAR ramp curves, DSCR covenants, and CMBS workout timelines are not explanations that belong in a closing conversation. Capital partners who have been through a hotel transaction before — as a lender, an equity partner, or an owner — understand what the process looks like and do not require education at each milestone.

3
Ability to move from term sheet to close

Distressed acquisitions are time-sensitive. Development-stage transactions with entitlements in place are not improved by extended re-underwriting cycles. The capital relationships that have produced closings over 30 years have been with lenders and partners who could make a decision and execute it. That capacity — institutional or otherwise — matters more than the source of the capital.

4
Direct communication with the principal

Urban Hotel Capital is principal-led. There is no investor relations department and no intermediary between a capital partner and the person making the development and acquisition decisions. That is a feature, not a limitation. It means the conversations that matter happen directly, and the answers come from the person who knows the deal.

How to Engage

No intake forms. No pitch deck request process. A direct conversation with the principal.

If a transaction on this page is relevant to what you do — as a lender, an equity partner, or a capital source for distressed hotel acquisitions — the right next step is a direct conversation. Call or email Viral H. Patel. If the transaction fits, deal materials are available under NDA. If it does not fit, that will be clear within the first conversation, and no one's time will have been wasted.

There is no formal solicitation process and no minimum check size beyond what the specific transaction requires. The acquisition program does not currently operate as a registered fund offering. All equity discussions are conducted with accredited investors under applicable securities exemptions, and deal-specific documentation is prepared accordingly.

Process
Three steps from first contact to deal materials.
01

Initial contact. Call or email directly. A brief conversation to establish whether the transaction and the capital source are a fit — asset type, capital structure, timeline, and investment horizon. This takes fifteen minutes.

02

NDA execution. If the fit is there, an NDA is executed before deal materials are shared. Standard form, straightforward terms. No delay.

03

Deal materials. Full transaction package — investment memorandum, financial projections, franchise and entitlement documentation, and capital stack detail — delivered directly to the capital partner for underwriting.

Reach Viral H. Patel directly — no intermediaries, no intake process.

Emailvpatel@urbanhotelcapital.com
Phone732-630-2221
Office458 Elizabeth Ave, Suite 5 #391 · Somerset, NJ 08873